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Technologies / BidSwitch / Google Tag Manager

Companies using BidSwitch and Google Tag Manager

6 companies in our data have public evidence for both BidSwitch and Google Tag Manager. Each company below links to the source for every claim. Our coverage is partial, so this is not everyone.

6companies use both
67%of BidSwitch users
under 1%of Google Tag Manager users
0name both as subprocessors

Companies using one are 1.7 times as likely as the average company in our data to show evidence of the other.

The companies

Strongest evidence first: a company naming both in its own subprocessor list comes before one seen on its website or in job postings.

Subprocessor listPrivacy policyWebsiteJob postings

CompanyBidSwitchGoogle Tag Manager
Criteocriteo.comCriteo provides a commerce media platform for advertising and monetization, including performance media, retail media, and connected TV advertising.Marketing
LiveIntentliveintent.comLiveIntent provides email monetization, identity resolution, and audience solutions for marketers, agencies, and publishers.Marketing
Zeta Globalzetaglobal.comZeta provides an enterprise intelligence operating system and a unified platform spanning the customer lifecycle, from acquisition to loyalty.AI and machine learningData and analytics
Ethan Allenethanallen.comEthan Allen sells furniture, bedding, lighting, rugs, and home decor, and offers interior design services.
Hypatoshypatos.aiHypatos provides AI agents that process invoices, sales orders, delivery notes, and order confirmations by capturing, validating, and matching documents against ERP and master data.AI and machine learningFinance and accounting software
Parchment, an Instructure Companyparchment.comParchment provides a platform for learners, academic institutions, and employers to request, verify, and receive transcripts, diplomas, and other credentials.Education

The two technologies

BidSwitch

Advertising

BidSwitch is a neutral middleware platform that connects programmatic supply and demand technology partners, processing the global bidstream in real time. It is used to access new platforms, filter out fraud, and distribute bid requests to relevant buyers across media formats.

Summarized from bidswitch.com on 8 Nov 2026.

67% of the 9 companies we see using BidSwitch also show the other.

All 9 companies using BidSwitch5 name it as a subprocessorMore in Advertising

Google Tag Manager

by Google · Analytics

Google Tag Manager is a tag management system that lets you configure and deploy tags on your website or mobile app through a web interface. It is used to add and update tags, such as measurement and marketing optimization tags, without editing your site code.

Summarized from developers.google.com on 8 Nov 2026.

under 1% of the 8,994 companies we see using Google Tag Manager also show the other.

All 8,994 companies using Google Tag Manager57 name it as a subprocessorMore in Analytics

Industries

Among the companies above, by our own classification of their homepage.

Marketing3AI and machine learning2

Other pairs

Companies with their own evidence for both.

More with BidSwitch

Cloudflare9companiesAmazon Web Services7companiesLiveRamp6companiesLinkedIn5companiesMicrosoft 3655companies

More with Google Tag Manager

Cloudflare8,995companiesGoogle Workspace5,947companiesGoogle Analytics3,375companiesHubSpot2,812companiesWordPress2,567companiesAmazon Web Services2,566companies

Questions

How many companies use both BidSwitch and Google Tag Manager?

6 companies in StrataDB's data have public evidence for both. Our coverage is partial, so the real number is higher.

Which companies use BidSwitch and Google Tag Manager?

Criteo, LiveIntent, Zeta Global, Ethan Allen and Hypatos, and 1 more company. Each one links to the evidence behind it.

How does StrataDB know a company uses BidSwitch and Google Tag Manager?

From four kinds of public evidence: subprocessor lists, privacy policies, website code and job postings. Each is kept apart with its source and the date we saw it. A company missing here means we found no evidence, not that it does not use them.

Find every company using BidSwitch and Google Tag Manager

See the full list with the source for each company, and run the same lookup for any technology from the API, Claude or your browser.

  • Every company and vendor, with its public source
  • 100 API calls a month, plus MCP and the Chrome extension
  • Work email only. No card, no sales call