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Technologies / Dovetail / Google Tag Manager

Companies using Dovetail and Google Tag Manager

10 companies in our data have public evidence for both Dovetail and Google Tag Manager. Each company below links to the source for every claim. Our coverage is partial, so this is not everyone.

10companies use both
83%of Dovetail users
under 1%of Google Tag Manager users
0name both as subprocessors

Companies using one are 2.2 times as likely as the average company in our data to show evidence of the other.

The companies

Strongest evidence first: a company naming both in its own subprocessor list comes before one seen on its website or in job postings.

Subprocessor listPrivacy policyWebsiteJob postings

CompanyDovetailGoogle Tag Manager
BrightLocalbrightlocal.comBrightLocal provides local SEO tools and services for tracking rankings, managing business listings, and monitoring online reviews.Marketing
Checkrcheckr.comCheckr provides an AI-powered verification platform for background checks and identity verification.Compliance and riskHR and recruiting
Honeycombhoneycomb.ioHoneycomb provides observability tools for understanding and debugging complex software and AI systems.Cloud and infrastructureDeveloper tools
Morning Consultmorningconsult.comMorning Consult provides syndicated market intelligence and custom research based on daily surveys about brands, the economy and politics.Data and analytics
Multiversemultiverse.ioMultiverse provides AI skills training and coaching programmes that help employers identify skills gaps and embed AI capability into their workflows.AI and machine learningEducation
Octopus Deployoctopus.comOctopus Deploy provides a continuous delivery platform that handles release, deployment, and operations after a CI tool.Developer tools
Overstoryoverstory.comOverstory provides risk intelligence that helps utilities prevent outages, prepare for storms, and stop wildfires.AI and machine learningData and analytics
SINGUsingu.comSINGU provides AI-powered facility management software, including a CAFM and CMMS platform for building operations, maintenance, and portfolio management.Real estate
Happeohappeo.comHappeo provides an AI-powered intranet that gives employees a single searchable place for company knowledge, policies, processes and updates.Productivity and collaboration
OpenAthensopenathens.netOpenAthens provides authentication and single sign-on solutions for secure remote access to resources.EducationIdentity and access

The two technologies

Dovetail

Analytics

Dovetail is a customer context layer that runs pre-inference on every customer interaction and pulls it into a live, context-rich system of record. It is used to turn calls, tickets, surveys, and interviews into processed, cited context for teams and AI agents.

Summarized from dovetail.com on 8 Nov 2026.

83% of the 12 companies we see using Dovetail also show the other.

All 12 companies using Dovetail9 name it as a subprocessorMore in Analytics

Google Tag Manager

by Google · Analytics

Google Tag Manager is a tag management system that lets you configure and deploy tags on your website or mobile app through a web interface. It is used to add and update tags, such as measurement and marketing optimization tags, without editing your site code.

Summarized from developers.google.com on 8 Nov 2026.

under 1% of the 8,994 companies we see using Google Tag Manager also show the other.

All 8,994 companies using Google Tag Manager57 name it as a subprocessorMore in Analytics

Industries

Among the companies above, by our own classification of their homepage.

Identity and access2Developer tools2Data and analytics2AI and machine learning2Education2

Other pairs

Companies with their own evidence for both.

More with Dovetail

Cloudflare12companiesAmazon Web Services9companiesGoogle Workspace9companiesGoogle Analytics8companiesHotjar7companiesLinkedIn6companies

More with Google Tag Manager

Cloudflare9,024companiesGoogle Workspace5,965companiesGoogle Analytics3,386companiesHubSpot2,817companiesAmazon Web Services2,574companiesWordPress2,573companies

Questions

How many companies use both Dovetail and Google Tag Manager?

10 companies in StrataDB's data have public evidence for both. Our coverage is partial, so the real number is higher.

Which companies use Dovetail and Google Tag Manager?

BrightLocal, Checkr, Honeycomb, Morning Consult and Multiverse, and 5 more companies. Each one links to the evidence behind it.

How does StrataDB know a company uses Dovetail and Google Tag Manager?

From four kinds of public evidence: subprocessor lists, privacy policies, website code and job postings. Each is kept apart with its source and the date we saw it. A company missing here means we found no evidence, not that it does not use them.

Find every company using Dovetail and Google Tag Manager

See the full list with the source for each company, and run the same lookup for any technology from the API, Claude or your browser.

  • Every company and vendor, with its public source
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