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Technologies / Google Tag Manager / Guru

Companies using Google Tag Manager and Guru

6 companies in our data have public evidence for both Google Tag Manager and Guru. Each company below links to the source for every claim. Our coverage is partial, so this is not everyone.

6companies use both
under 1%of Google Tag Manager users
67%of Guru users
0name both as subprocessors

Companies using one are 1.7 times as likely as the average company in our data to show evidence of the other.

The companies

Strongest evidence first: a company naming both in its own subprocessor list comes before one seen on its website or in job postings.

Subprocessor listPrivacy policyWebsiteJob postings

CompanyGoogle Tag ManagerGuru
Athoscommerceathoscommerce.comAthos Commerce provides an AI-powered platform for product discovery, search, personalization, merchandising, and product feed management across websites, marketplaces, social channels, and AI platforms.AI and machine learningE-commerce
GeoComplygeocomply.comGeoComply provides geolocation, KYC, and anti-fraud compliance solutions for online platforms.Compliance and risk
Intent IQintentiq.comIntent IQ provides identity resolution and cookieless advertising technology for advertisers, publishers, SSPs and DSPs.
Multiversemultiverse.ioMultiverse provides AI skills training and coaching programmes that help employers identify skills gaps and embed AI capability into their workflows.AI and machine learningEducation
Practice Betterpracticebetter.ioPractice Better provides practice management software for health and wellness practitioners, including nutrition planning, scheduling, telehealth, messaging, billing, and payments.Healthcare
SevenRoomssevenrooms.comSevenRooms provides a platform for restaurant reservations, table management, guest data and automated marketing.Food and restaurants

The two technologies

Google Tag Manager

by Google · Analytics

Google Tag Manager is a tag management system that lets you configure and deploy tags on your website or mobile app through a web interface. It is used to add and update tags, such as measurement and marketing optimization tags, without editing your site code.

Summarized from developers.google.com on 8 Nov 2026.

under 1% of the 9,026 companies we see using Google Tag Manager also show the other.

Guru

Productivity

Guru is a knowledge management platform that structures, governs and continuously improves a company's knowledge. It is used to deliver answers from a single source of truth to people and AI workflows across a company.

Summarized from getguru.com on 8 Nov 2026.

67% of the 9 companies we see using Guru also show the other.

Other pairs

Companies with their own evidence for both.

Questions

How many companies use both Google Tag Manager and Guru?

6 companies in StrataDB's data have public evidence for both. Our coverage is partial, so the real number is higher.

Which companies use Google Tag Manager and Guru?

Athoscommerce, GeoComply, Intent IQ, Multiverse and Practice Better, and 1 more company. Each one links to the evidence behind it.

How does StrataDB know a company uses Google Tag Manager and Guru?

From four kinds of public evidence: subprocessor lists, privacy policies, website code and job postings. Each is kept apart with its source and the date we saw it. A company missing here means we found no evidence, not that it does not use them.

Find every company using Google Tag Manager and Guru

See the full list with the source for each company, and run the same lookup for any technology from the API, Claude or your browser.

  • Every company and vendor, with its public source
  • 100 API calls a month, plus MCP and the Chrome extension
  • Work email only. No card, no sales call