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Technologies / Google Tag Manager / Litmus

Companies using Google Tag Manager and Litmus

4 companies in our data have public evidence for both Google Tag Manager and Litmus. Each company below links to the source for every claim. Our coverage is partial, so this is not everyone.

4companies use both
under 1%of Google Tag Manager users
50%of Litmus users
0name both as subprocessors

The companies

Strongest evidence first: a company naming both in its own subprocessor list comes before one seen on its website or in job postings.

Subprocessor listPrivacy policyWebsiteJob postings

CompanyGoogle Tag ManagerLitmus
Airshipairship.comAirship provides a cross-channel customer experience platform for orchestrating customer journeys, collecting customer data, and sending messages through channels such as push notifications, SMS, email, and mobile wallet.Marketing
Delivradelivra.comDelivra provides email and SMS marketing software with automation, segmentation, and reporting tools.Marketing
Lab Digitallabdigital.nlLab Digital helps businesses transform their commerce platforms and build scalable, composable architectures.AI and machine learningE-commerce
Marigoldmeetmarigold.comMarigold provides marketing tools that use automation and personalization to reach audiences across channels.Marketing

The two technologies

Google Tag Manager

by Google · Analytics

Google Tag Manager is a tag management system that lets you configure and deploy tags on your website or mobile app through a web interface. It is used to add and update tags, such as measurement and marketing optimization tags, without editing your site code.

Summarized from developers.google.com on 8 Nov 2026.

under 1% of the 9,026 companies we see using Google Tag Manager also show the other.

All 9,026 companies using Google Tag Manager58 name it as a subprocessorMore in Analytics

Litmus

Email and communications

Litmus is an email marketing platform that is now part of Validity Engage. It is used to build, test, monitor, and review emails, and to check deliverability and benchmark email campaigns.

Summarized from litmus.com on 8 Nov 2026.

50% of the 8 companies we see using Litmus also show the other.

All 8 companies using Litmus7 name it as a subprocessorMore in Email and communications

Other pairs

Companies with their own evidence for both.

More with Google Tag Manager

Cloudflare9,045companiesGoogle Workspace5,979companiesGoogle Analytics3,395companiesHubSpot2,822companiesAmazon Web Services2,580companiesWordPress2,578companies

More with Litmus

Cloudflare8companiesAmazon Web Services7companiesTwilio6companies

Questions

How many companies use both Google Tag Manager and Litmus?

4 companies in StrataDB's data have public evidence for both. Our coverage is partial, so the real number is higher.

Which companies use Google Tag Manager and Litmus?

Airship, Delivra, Lab Digital and Marigold. Each one links to the evidence behind it.

How does StrataDB know a company uses Google Tag Manager and Litmus?

From four kinds of public evidence: subprocessor lists, privacy policies, website code and job postings. Each is kept apart with its source and the date we saw it. A company missing here means we found no evidence, not that it does not use them.

Find every company using Google Tag Manager and Litmus

See the full list with the source for each company, and run the same lookup for any technology from the API, Claude or your browser.

  • Every company and vendor, with its public source
  • 100 API calls a month, plus MCP and the Chrome extension
  • Work email only. No card, no sales call