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Technologies / Google Tag Manager / Merkle

Companies using Google Tag Manager and Merkle

3 companies in our data have public evidence for both Google Tag Manager and Merkle. Each company below links to the source for every claim. Our coverage is partial, so this is not everyone.

3companies use both
under 1%of Google Tag Manager users
60%of Merkle users
0name both as subprocessors

The companies

Strongest evidence first: a company naming both in its own subprocessor list comes before one seen on its website or in job postings.

Subprocessor listPrivacy policyWebsiteJob postings

CompanyGoogle Tag ManagerMerkle
LiveIntentliveintent.comLiveIntent provides email monetization, identity resolution, and audience solutions for marketers, agencies, and publishers.Marketing
Suzysuzy.comSuzy provides a decision engine that connects market intelligence, consumer research, and strategy to produce briefs, stories, and business cases.Data and analyticsMarketing
Zeta Globalzetaglobal.comZeta provides an enterprise intelligence operating system and a unified platform spanning the customer lifecycle, from acquisition to loyalty.AI and machine learningData and analytics

The two technologies

Google Tag Manager

by Google · Analytics

Google Tag Manager is a tag management system that lets you configure and deploy tags on your website or mobile app through a web interface. It is used to add and update tags, such as measurement and marketing optimization tags, without editing your site code.

Summarized from developers.google.com on 8 Nov 2026.

under 1% of the 9,057 companies we see using Google Tag Manager also show the other.

All 9,057 companies using Google Tag Manager58 name it as a subprocessorMore in Analytics

Merkle

Advertising

60% of the 5 companies we see using Merkle also show the other.

All 5 companies using MerkleMore in Advertising

Industries

Among the companies above, by our own classification of their homepage.

Marketing3Data and analytics2

Other pairs

Companies with their own evidence for both.

More with Google Tag Manager

Cloudflare9,073companiesGoogle Workspace5,997companiesGoogle Analytics3,404companiesHubSpot2,826companiesWordPress2,589companiesAmazon Web Services2,584companies

More with Merkle

Cloudflare5companies

Questions

How many companies use both Google Tag Manager and Merkle?

3 companies in StrataDB's data have public evidence for both. Our coverage is partial, so the real number is higher.

Which companies use Google Tag Manager and Merkle?

LiveIntent, Suzy and Zeta Global. Each one links to the evidence behind it.

How does StrataDB know a company uses Google Tag Manager and Merkle?

From four kinds of public evidence: subprocessor lists, privacy policies, website code and job postings. Each is kept apart with its source and the date we saw it. A company missing here means we found no evidence, not that it does not use them.

Find every company using Google Tag Manager and Merkle

See the full list with the source for each company, and run the same lookup for any technology from the API, Claude or your browser.

  • Every company and vendor, with its public source
  • 100 API calls a month, plus MCP and the Chrome extension
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