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Technologies / Google Tag Manager / OwnBackup

Companies using Google Tag Manager and OwnBackup

9 companies in our data have public evidence for both Google Tag Manager and OwnBackup. Each company below links to the source for every claim. Our coverage is partial, so this is not everyone.

9companies use both
under 1%of Google Tag Manager users
75%of OwnBackup users
0name both as subprocessors

Companies using one are 2.0 times as likely as the average company in our data to show evidence of the other.

The companies

Strongest evidence first: a company naming both in its own subprocessor list comes before one seen on its website or in job postings.

Subprocessor listPrivacy policyWebsiteJob postings

CompanyGoogle Tag ManagerOwnBackup
Addigyaddigy.comAddigy provides a real-time Apple mobile device management (MDM) platform for managing and securing Macs, iPhones, iPads, and Apple TVs.
Employment Heroemploymenthero.comEmployment Hero provides an AI-powered platform for HR, payroll, hiring and rostering.HR and recruiting
Faronicsfaronics.comFaronics provides software for managing, protecting, and restoring computers, including reboot-to-restore, classroom management, deployment, and anti-virus tools.CybersecurityEducation
Flywireflywire.comFlywire provides payment processing and software for complex cross-border payments in education, travel, B2B, and healthcare.Payments
Infotechinfotech.comThe company provides API-driven IT advisory that combines data with best-practice research and expert advisory to help complete critical projects and improve IT departments.
Natterboxnatterbox.comNatterbox provides a contact center solution built into Salesforce, combining voice, SMS, WhatsApp, and chat channels with AI assistants and agents.AI and machine learningCustomer support
NMInmi.comNMI provides an embedded payments platform that includes a payment gateway, merchant onboarding and underwriting tools, and value-added services.Payments
Redisredis.ioRedis provides a data platform with caching, streaming, search, and agent memory capabilities.Developer tools
Visual Leasevisuallease.comVisual Lease provides software for managing and accounting for lease portfolios, including lease management, lease accounting, and sustainability reporting.Finance and accounting softwareReal estate

The two technologies

Google Tag Manager

by Google · Analytics

Google Tag Manager is a tag management system that lets you configure and deploy tags on your website or mobile app through a web interface. It is used to add and update tags, such as measurement and marketing optimization tags, without editing your site code.

Summarized from developers.google.com on 8 Nov 2026.

under 1% of the 9,169 companies we see using Google Tag Manager also show the other.

All 9,169 companies using Google Tag Manager58 name it as a subprocessorMore in Analytics

75% of the 12 companies we see using OwnBackup also show the other.

All 12 companies using OwnBackup12 name it as a subprocessor

Other pairs

Companies with their own evidence for both.

More with Google Tag Manager

Cloudflare9,166companiesGoogle Workspace6,053companiesGoogle Analytics3,442companiesHubSpot2,846companiesWordPress2,617companiesAmazon Web Services2,602companies

More with OwnBackup

Amazon Web Services12companiesCloudflare12companiesSalesforce12companiesGoogle Workspace9companiesGoogle Analytics8companiesGoogle7companies

Questions

How many companies use both Google Tag Manager and OwnBackup?

9 companies in StrataDB's data have public evidence for both. Our coverage is partial, so the real number is higher.

Which companies use Google Tag Manager and OwnBackup?

Addigy, Employment Hero, Faronics, Flywire and Infotech, and 4 more companies. Each one links to the evidence behind it.

How does StrataDB know a company uses Google Tag Manager and OwnBackup?

From four kinds of public evidence: subprocessor lists, privacy policies, website code and job postings. Each is kept apart with its source and the date we saw it. A company missing here means we found no evidence, not that it does not use them.

Find every company using Google Tag Manager and OwnBackup

See the full list with the source for each company, and run the same lookup for any technology from the API, Claude or your browser.

  • Every company and vendor, with its public source
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