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Technologies / Google Tag Manager / Qualtrics

Companies using Google Tag Manager and Qualtrics

16 companies in our data have public evidence for both Google Tag Manager and Qualtrics. Each company below links to the source for every claim. Our coverage is partial, so this is not everyone.

16companies use both
under 1%of Google Tag Manager users
70%of Qualtrics users
0name both as subprocessors

Companies using one are 1.8 times as likely as the average company in our data to show evidence of the other.

The companies

Strongest evidence first: a company naming both in its own subprocessor list comes before one seen on its website or in job postings.

Subprocessor listPrivacy policyWebsiteJob postings

CompanyGoogle Tag ManagerQualtrics
CaptionCallcaptioncall.comCaptionCall provides real-time captions for phone calls through a home captioned telephone and a mobile app.Communications
Challengerchallengerinc.comChallenger provides sales training and development, marketing development, hiring assessments, AI intelligence tools, and customer service skills training.Sales
D2Ld2l.comD2L provides the Brightspace learning platform, which combines course design, assessments, analytics and AI in one place.Education
Edmentumedmentum.comEdmentum provides K–12 digital curricula, courses, assessments, and virtual learning programs.Education
FreeAgentfreeagent.comFreeAgent provides accounting software for small businesses, freelancers, contractors, and landlords.Finance and accounting software
Gen Digitalgendigital.comGen provides security, privacy, identity, reputation and financial wellness products through brands including Norton, Avast, LifeLock and MoneyLion.Cybersecurity
hmhco.comEducation
Latticelattice.comLattice provides HR and AI tools for managing people and performance on one platform.HR and recruiting
nacdonline.orgNACD provides certification, education, events, and board advisory services focused on corporate governance.EducationConsulting and services
Re:amazereamaze.comRe:amaze provides a shared inbox helpdesk that combines email, live chat, social media, SMS, VoIP, video calls, and push notifications for customer support.Customer support
Samsarasamsara.comSamsara provides a connected operations platform with fleet telematics, AI dash cams, asset tracking, and compliance tools.Logistics and supply chain
SHLshl.comSHL provides talent acquisition and talent management solutions, including assessments and interview technology.HR and recruiting
Sorenson Communicationssorenson.comSorenson provides video relay services, captioned phone calls, and interpreting, captioning, and translation services.CommunicationsConsulting and services
Vectorworksvectorworks.netVectorworks provides 3D design and BIM software for sketching, modeling, and presenting projects.Design and creative
Zoom Communicationszoom.comZoom provides an AI-first work platform with collaboration tools including meetings, chat, phone, mail, calendar, whiteboard, and contact center solutions.CommunicationsCustomer support
ReadCubereadcube.comReadCube provides a platform to discover, read, organize, annotate, and cite scholarly literature, with AI tools for literature review.

The two technologies

Google Tag Manager

by Google · Analytics

Google Tag Manager is a tag management system that lets you configure and deploy tags on your website or mobile app through a web interface. It is used to add and update tags, such as measurement and marketing optimization tags, without editing your site code.

Summarized from developers.google.com on 8 Nov 2026.

under 1% of the 9,057 companies we see using Google Tag Manager also show the other.

All 9,057 companies using Google Tag Manager58 name it as a subprocessorMore in Analytics

Qualtrics is an experience management platform, the XM Data & AI Platform, that combines experience data with human context to help organizations understand what matters to people. It is used to run research, simulate and predict outcomes, and automate actions across customer, employee, and market experience programs.

Summarized from qualtrics.com on 8 Nov 2026.

70% of the 23 companies we see using Qualtrics also show the other.

All 23 companies using Qualtrics21 name it as a subprocessor

Industries

Among the companies above, by our own classification of their homepage.

Education4Communications3HR and recruiting2Consulting and services2Customer support2

Other pairs

Companies with their own evidence for both.

More with Google Tag Manager

Cloudflare9,082companiesGoogle Workspace6,001companiesGoogle Analytics3,407companiesHubSpot2,828companiesWordPress2,591companiesAmazon Web Services2,587companies

More with Qualtrics

Cloudflare23companiesAmazon Web Services20companiesSalesforce14companiesMicrosoft12companiesMicrosoft 36512companiesGoogle Workspace9companies

Questions

How many companies use both Google Tag Manager and Qualtrics?

16 companies in StrataDB's data have public evidence for both. Our coverage is partial, so the real number is higher.

Which companies use Google Tag Manager and Qualtrics?

CaptionCall, Challenger, D2L, Edmentum and FreeAgent, and 11 more companies. Each one links to the evidence behind it.

How does StrataDB know a company uses Google Tag Manager and Qualtrics?

From four kinds of public evidence: subprocessor lists, privacy policies, website code and job postings. Each is kept apart with its source and the date we saw it. A company missing here means we found no evidence, not that it does not use them.

Find every company using Google Tag Manager and Qualtrics

See the full list with the source for each company, and run the same lookup for any technology from the API, Claude or your browser.

  • Every company and vendor, with its public source
  • 100 API calls a month, plus MCP and the Chrome extension
  • Work email only. No card, no sales call