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Technologies / Google Tag Manager / Rootly

Companies using Google Tag Manager and Rootly

7 companies in our data have public evidence for both Google Tag Manager and Rootly. Each company below links to the source for every claim. Our coverage is partial, so this is not everyone.

7companies use both
under 1%of Google Tag Manager users
58%of Rootly users
0name both as subprocessors

Companies using one are 1.5 times as likely as the average company in our data to show evidence of the other.

The companies

Strongest evidence first: a company naming both in its own subprocessor list comes before one seen on its website or in job postings.

Subprocessor listPrivacy policyWebsiteJob postings

CompanyGoogle Tag ManagerRootly
Atolioatolio.comAtolio provides a self-hosted, permission-aware context layer that indexes company knowledge for AI search, copilots, and agents.AI and machine learning
bsportbsport.iobsport provides a studio management platform with class scheduling and booking, payments, membership management, marketing tools, and a branded member app.
Expelexpel.comExpel provides managed detection and response and related security services, including managed SIEM, phishing investigation and response, and threat hunting.Cybersecurity
Nylasnylas.comNylas provides APIs for email, calendar, contacts, and meeting data that sync across providers like Gmail, Microsoft Graph, Exchange, and IMAP.CommunicationsDeveloper tools
SpotDraftspotdraft.comSpotDraft provides a contract management platform that drafts, reviews, and tracks contracts.Legal
Timelinetimeline.coTimeline provides an integrated planning, investing and platform ecosystem for financial advisers.Finance and accounting software
UP42up42.comUP42 provides a platform to search, task, process, and manage Earth observation data from multiple providers.Data and analytics

The two technologies

Google Tag Manager

by Google · Analytics

Google Tag Manager is a tag management system that lets you configure and deploy tags on your website or mobile app through a web interface. It is used to add and update tags, such as measurement and marketing optimization tags, without editing your site code.

Summarized from developers.google.com on 8 Nov 2026.

under 1% of the 9,026 companies we see using Google Tag Manager also show the other.

All 9,026 companies using Google Tag Manager58 name it as a subprocessorMore in Analytics

Rootly

Observability

Rootly is an AI for on-call and incident response platform. It is used for on-call and incident response to prevent and resolve incidents faster.

Summarized from rootly.com on 8 Nov 2026.

58% of the 12 companies we see using Rootly also show the other.

All 12 companies using Rootly11 name it as a subprocessorMore in Observability

Other pairs

Companies with their own evidence for both.

More with Google Tag Manager

Cloudflare9,054companiesGoogle Workspace5,984companiesGoogle Analytics3,398companiesHubSpot2,824companiesAmazon Web Services2,583companiesWordPress2,583companies

More with Rootly

Cloudflare12companiesGoogle Workspace10companiesAmazon Web Services9companiesHubSpot9companiesAnthropic8companiesGoogle Analytics8companies

Questions

How many companies use both Google Tag Manager and Rootly?

7 companies in StrataDB's data have public evidence for both. Our coverage is partial, so the real number is higher.

Which companies use Google Tag Manager and Rootly?

Atolio, bsport, Expel, Nylas and SpotDraft, and 2 more companies. Each one links to the evidence behind it.

How does StrataDB know a company uses Google Tag Manager and Rootly?

From four kinds of public evidence: subprocessor lists, privacy policies, website code and job postings. Each is kept apart with its source and the date we saw it. A company missing here means we found no evidence, not that it does not use them.

Find every company using Google Tag Manager and Rootly

See the full list with the source for each company, and run the same lookup for any technology from the API, Claude or your browser.

  • Every company and vendor, with its public source
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