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Technologies / Google Tag Manager / SHIFT4

Companies using Google Tag Manager and SHIFT4

2 companies in our data have public evidence for both Google Tag Manager and SHIFT4. Each company below links to the source for every claim. Our coverage is partial, so this is not everyone.

2companies use both
under 1%of Google Tag Manager users
40%of SHIFT4 users
0name both as subprocessors

The companies

Strongest evidence first: a company naming both in its own subprocessor list comes before one seen on its website or in job postings.

Subprocessor listPrivacy policyWebsiteJob postings

CompanyGoogle Tag ManagerSHIFT4
Aven Hospitalityavenhospitality.comAven Hospitality provides an AI-enabled commerce platform that unifies distribution, revenue, and marketing for hotels.AI and machine learningTravel and hospitality
NMInmi.comNMI provides an embedded payments platform that includes a payment gateway, merchant onboarding and underwriting tools, and value-added services.Payments

The two technologies

Google Tag Manager

by Google · Analytics

Google Tag Manager is a tag management system that lets you configure and deploy tags on your website or mobile app through a web interface. It is used to add and update tags, such as measurement and marketing optimization tags, without editing your site code.

Summarized from developers.google.com on 8 Nov 2026.

under 1% of the 9,026 companies we see using Google Tag Manager also show the other.

All 9,026 companies using Google Tag Manager58 name it as a subprocessorMore in Analytics

SHIFT4

Payments

40% of the 5 companies we see using SHIFT4 also show the other.

All 5 companies using SHIFT4More in Payments

Other pairs

Companies with their own evidence for both.

More with Google Tag Manager

Cloudflare9,042companiesGoogle Workspace5,978companiesGoogle Analytics3,394companiesHubSpot2,822companiesAmazon Web Services2,579companiesWordPress2,576companies

More with SHIFT4

Cloudflare5companies

Questions

How many companies use both Google Tag Manager and SHIFT4?

2 companies in StrataDB's data have public evidence for both. Our coverage is partial, so the real number is higher.

Which companies use Google Tag Manager and SHIFT4?

Aven Hospitality and NMI. Each one links to the evidence behind it.

How does StrataDB know a company uses Google Tag Manager and SHIFT4?

From four kinds of public evidence: subprocessor lists, privacy policies, website code and job postings. Each is kept apart with its source and the date we saw it. A company missing here means we found no evidence, not that it does not use them.

Find every company using Google Tag Manager and SHIFT4

See the full list with the source for each company, and run the same lookup for any technology from the API, Claude or your browser.

  • Every company and vendor, with its public source
  • 100 API calls a month, plus MCP and the Chrome extension
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