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Technologies / Google Tag Manager / Smartlook

Companies using Google Tag Manager and Smartlook

11 companies in our data have public evidence for both Google Tag Manager and Smartlook. Each company below links to the source for every claim. Our coverage is partial, so this is not everyone.

11companies use both
under 1%of Google Tag Manager users
69%of Smartlook users
0name both as subprocessors

Companies using one are 1.8 times as likely as the average company in our data to show evidence of the other.

The companies

Strongest evidence first: a company naming both in its own subprocessor list comes before one seen on its website or in job postings.

Subprocessor listPrivacy policyWebsiteJob postings

CompanyGoogle Tag ManagerSmartlook
Customerscore.ioCustomerscore.io is an AI-native Customer Success platform that connects customer data from tools like Stripe, HubSpot, and Salesforce to show health scores, churn risk, and expansion opportunities.Customer supportData and analytics
Employemployinc.comEmploy provides AI hiring tools and applicant tracking systems for recruiting teams.AI and machine learningHR and recruiting
Fireberryfireberry.comFireberry provides a customizable CRM platform that unifies sales, service, and marketing data with AI-powered tools.Sales
Nanonetsnanonets.comNanonets converts business policies, procedures, systems and knowledge into AI agents that run business processes.AI and machine learningFinance and accounting software
OpenReelopenreel.comOpenReel provides remote video capture software with AI-powered editing and branded templates.Media and entertainment
Overloopoverloop.comOverloop is an AI sales prospecting platform that finds prospects, retrieves their contact details, and automates email and LinkedIn outreach and follow-ups.Sales
compliant-llmcompliantllm.comThe company provides visibility, risk assessment, and governance tools for GenAI use and AI vendors.AI and machine learningCompliance and risk
Firmcheckfirmcheck.comFirmcheck provides AML compliance software that simplifies onboarding, verification, and monitoring for accounting firms.Compliance and risk
FYLDfyld.aiFYLD provides an AI-powered platform that captures field data from infrastructure work sites as it happens.AI and machine learningConstruction
Onboard.ioOnboard provides customer onboarding software with dashboards, a customer portal, document signing, and integrations.
Vyzervyzer.coVyzer provides AI-powered tracking, planning and automation for managing investment portfolios and wealth.Finance and accounting softwareFintech

The two technologies

Google Tag Manager

by Google · Analytics

Google Tag Manager is a tag management system that lets you configure and deploy tags on your website or mobile app through a web interface. It is used to add and update tags, such as measurement and marketing optimization tags, without editing your site code.

Summarized from developers.google.com on 8 Nov 2026.

under 1% of the 8,994 companies we see using Google Tag Manager also show the other.

All 8,994 companies using Google Tag Manager57 name it as a subprocessorMore in Analytics

Smartlook

Analytics

Smartlook is a product that provides session recordings, events, funnels, heatmaps, behavior flows and crash reports. It is used to see how users interact with a website or mobile app, including where they drop off and what happened before a crash.

Summarized from smartlook.com on 8 Nov 2026.

69% of the 16 companies we see using Smartlook also show the other.

All 16 companies using Smartlook7 name it as a subprocessorMore in Analytics

Industries

Among the companies above, by our own classification of their homepage.

AI and machine learning4Sales2Finance and accounting software2Compliance and risk2

Other pairs

Companies with their own evidence for both.

More with Google Tag Manager

Cloudflare9,024companiesGoogle Workspace5,965companiesGoogle Analytics3,386companiesHubSpot2,817companiesAmazon Web Services2,574companiesWordPress2,573companies

More with Smartlook

Cloudflare17companiesAmazon Web Services13companiesGoogle Workspace13companiesGoogle Analytics10companiesOpenAI9companiesMixpanel7companies

Questions

How many companies use both Google Tag Manager and Smartlook?

11 companies in StrataDB's data have public evidence for both. Our coverage is partial, so the real number is higher.

Which companies use Google Tag Manager and Smartlook?

Customerscore.io, Employ, Fireberry, Nanonets and OpenReel, and 6 more companies. Each one links to the evidence behind it.

How does StrataDB know a company uses Google Tag Manager and Smartlook?

From four kinds of public evidence: subprocessor lists, privacy policies, website code and job postings. Each is kept apart with its source and the date we saw it. A company missing here means we found no evidence, not that it does not use them.

Find every company using Google Tag Manager and Smartlook

See the full list with the source for each company, and run the same lookup for any technology from the API, Claude or your browser.

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