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Technologies / Google Tag Manager / Sovrn

Companies using Google Tag Manager and Sovrn

3 companies in our data have public evidence for both Google Tag Manager and Sovrn. Each company below links to the source for every claim. Our coverage is partial, so this is not everyone.

3companies use both
under 1%of Google Tag Manager users
60%of Sovrn users
0name both as subprocessors

The companies

Strongest evidence first: a company naming both in its own subprocessor list comes before one seen on its website or in job postings.

Subprocessor listPrivacy policyWebsiteJob postings

CompanyGoogle Tag ManagerSovrn
LiveIntentliveintent.comLiveIntent provides email monetization, identity resolution, and audience solutions for marketers, agencies, and publishers.Marketing
Next Millennium Medianextmillennium.comNext Millennium provides programmatic advertising connections and ad formats for advertisers and publishers.
Zeta Globalzetaglobal.comZeta provides an enterprise intelligence operating system and a unified platform spanning the customer lifecycle, from acquisition to loyalty.AI and machine learningData and analytics

The two technologies

Google Tag Manager

by Google · Analytics

Google Tag Manager is a tag management system that lets you configure and deploy tags on your website or mobile app through a web interface. It is used to add and update tags, such as measurement and marketing optimization tags, without editing your site code.

Summarized from developers.google.com on 8 Nov 2026.

under 1% of the 9,085 companies we see using Google Tag Manager also show the other.

All 9,085 companies using Google Tag Manager58 name it as a subprocessorMore in Analytics

Sovrn

Advertising

Sovrn is a software and data company that helps publishers, creators, and brands on the open internet by aligning advertising supply and demand using commerce and media signals. Its products include an ad exchange, affiliate commerce tools, and data solutions.

Summarized from sovrn.com on 9 Nov 2026.

60% of the 5 companies we see using Sovrn also show the other.

All 5 companies using SovrnMore in Advertising

Other pairs

Companies with their own evidence for both.

More with Google Tag Manager

Cloudflare9,105companiesGoogle Workspace6,013companiesGoogle Analytics3,420companiesHubSpot2,834companiesWordPress2,598companiesAmazon Web Services2,590companies

More with Sovrn

Cloudflare5companies

Questions

How many companies use both Google Tag Manager and Sovrn?

3 companies in StrataDB's data have public evidence for both. Our coverage is partial, so the real number is higher.

Which companies use Google Tag Manager and Sovrn?

LiveIntent, Next Millennium Media and Zeta Global. Each one links to the evidence behind it.

How does StrataDB know a company uses Google Tag Manager and Sovrn?

From four kinds of public evidence: subprocessor lists, privacy policies, website code and job postings. Each is kept apart with its source and the date we saw it. A company missing here means we found no evidence, not that it does not use them.

Find every company using Google Tag Manager and Sovrn

See the full list with the source for each company, and run the same lookup for any technology from the API, Claude or your browser.

  • Every company and vendor, with its public source
  • 100 API calls a month, plus MCP and the Chrome extension
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