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Technologies / Google Tag Manager / UserGems

Companies using Google Tag Manager and UserGems

6 companies in our data have public evidence for both Google Tag Manager and UserGems. Each company below links to the source for every claim. Our coverage is partial, so this is not everyone.

6companies use both
under 1%of Google Tag Manager users
86%of UserGems users
0name both as subprocessors

Companies using one are 2.2 times as likely as the average company in our data to show evidence of the other.

The companies

Strongest evidence first: a company naming both in its own subprocessor list comes before one seen on its website or in job postings.

Subprocessor listPrivacy policyWebsiteJob postings

CompanyGoogle Tag ManagerUserGems
aytmaytm.comaytm provides a consumer insights and market research platform with survey tools, an audience panel, and AI-assisted analysis.Data and analyticsMarketing
Cobaltcobalt.ioCobalt provides an offensive security platform and pentesting services, including autonomous, AI, web application, API, mobile, network, and cloud testing.Cybersecurity
GaggleAMPgaggleamp.comGaggleAMP is a platform that turns employees into a measurable advocacy network that shares company content to their personal social networks, built into Slack and Teams with AI-generated copy variations.Marketing
GRIN AIgrin.aiGrin provides AI-native creator marketing software that finds, recruits, activates, and manages creators for brand partnership programs.Marketing
Vena Solutionsvenasolutions.comVena provides a Microsoft-native FP&A platform for planning, decisioning and close that connects people, processes, data and AI in Excel and Microsoft 365 tools.Data and analyticsFinance and accounting software
Whisticwhistic.comWhistic provides a platform for third-party risk management, vendor assessments, continuous monitoring, compliance control testing, and sharing security posture through a Trust Center.Compliance and riskCybersecurity

The two technologies

Google Tag Manager

by Google · Analytics

Google Tag Manager is a tag management system that lets you configure and deploy tags on your website or mobile app through a web interface. It is used to add and update tags, such as measurement and marketing optimization tags, without editing your site code.

Summarized from developers.google.com on 8 Nov 2026.

under 1% of the 9,026 companies we see using Google Tag Manager also show the other.

UserGems

CRM and sales

UserGems is an AI command center for outbound and ABM that combines first-party data with buying signals for buyer intelligence. It is used to prioritize in-market buyers and orchestrate sales and marketing through AI agents in Claude and ChatGPT.

Summarized from usergems.com on 8 Nov 2026.

86% of the 7 companies we see using UserGems also show the other.

Industries

Among the companies above, by our own classification of their homepage.

Marketing3Data and analytics2Cybersecurity2

Other pairs

Companies with their own evidence for both.

Questions

How many companies use both Google Tag Manager and UserGems?

6 companies in StrataDB's data have public evidence for both. Our coverage is partial, so the real number is higher.

Which companies use Google Tag Manager and UserGems?

aytm, Cobalt, GaggleAMP, GRIN AI and Vena Solutions, and 1 more company. Each one links to the evidence behind it.

How does StrataDB know a company uses Google Tag Manager and UserGems?

From four kinds of public evidence: subprocessor lists, privacy policies, website code and job postings. Each is kept apart with its source and the date we saw it. A company missing here means we found no evidence, not that it does not use them.

Find every company using Google Tag Manager and UserGems

See the full list with the source for each company, and run the same lookup for any technology from the API, Claude or your browser.

  • Every company and vendor, with its public source
  • 100 API calls a month, plus MCP and the Chrome extension
  • Work email only. No card, no sales call