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Technologies / Magnite / Merkle

Companies using Magnite and Merkle

3 companies in our data have public evidence for both Magnite and Merkle, and 2 name both in their own subprocessor list. Each company below links to the source for every claim. Our coverage is partial, so this is not everyone.

3companies use both
43%of Magnite users
60%of Merkle users
2name both as subprocessors

The companies

Strongest evidence first: a company naming both in its own subprocessor list comes before one seen on its website or in job postings.

Subprocessor listPrivacy policyWebsiteJob postings

CompanyMagniteMerkle
LiveIntentliveintent.comLiveIntent provides email monetization, identity resolution, and audience solutions for marketers, agencies, and publishers.Marketing
Zeta Globalzetaglobal.comZeta provides an enterprise intelligence operating system and a unified platform spanning the customer lifecycle, from acquisition to loyalty.AI and machine learningData and analytics
ROQADroq.adROQAD provides deterministic identity resolution and audience activation for European advertisers.Identity and access

The two technologies

Magnite

Advertising

Magnite is a modular ad platform that media owners use to generate revenue and that buyers and agencies use to curate premium inventory across screens. It is used for programmatic advertising, connecting sellers of ad inventory with buyers.

Summarized from magnite.com on 8 Nov 2026.

43% of the 7 companies we see using Magnite also show the other.

All 7 companies using Magnite5 name it as a subprocessorMore in Advertising

Merkle

Advertising

60% of the 5 companies we see using Merkle also show the other.

All 5 companies using MerkleMore in Advertising

Other pairs

Companies with their own evidence for both.

More with Magnite

Cloudflare7companiesAmazon Web Services6companiesGoogle Tag Manager5companiesIndexExchange5companiesLiveRamp5companiesPubMatic5companies

More with Merkle

Cloudflare5companies

Questions

How many companies use both Magnite and Merkle?

3 companies in StrataDB's data have public evidence for both, and 2 of them name both in their own subprocessor list, the strongest evidence we hold. Our coverage is partial, so the real number is higher.

Which companies use Magnite and Merkle?

LiveIntent, Zeta Global and ROQAD. Each one links to the evidence behind it.

How does StrataDB know a company uses Magnite and Merkle?

From four kinds of public evidence: subprocessor lists, privacy policies, website code and job postings. Each is kept apart with its source and the date we saw it. A company missing here means we found no evidence, not that it does not use them.

Find every company using Magnite and Merkle

See the full list with the source for each company, and run the same lookup for any technology from the API, Claude or your browser.

  • Every company and vendor, with its public source
  • 100 API calls a month, plus MCP and the Chrome extension
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