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Technologies / BidSwitch / IndexExchange

Companies using BidSwitch and IndexExchange

4 companies in our data have public evidence for both BidSwitch and IndexExchange, and 3 name both in their own subprocessor list. Each company below links to the source for every claim. Our coverage is partial, so this is not everyone.

4companies use both
44%of BidSwitch users
57%of IndexExchange users
3name both as subprocessors

The companies

Strongest evidence first: a company naming both in its own subprocessor list comes before one seen on its website or in job postings.

Subprocessor listPrivacy policyWebsiteJob postings

CompanyBidSwitchIndexExchange
LiveIntentliveintent.comLiveIntent provides email monetization, identity resolution, and audience solutions for marketers, agencies, and publishers.Marketing
Nativonativo.comNativo provides an advertising platform with programmatic tools, ad formats, and audience insights for advertisers and publishers.Marketing
Zeta Globalzetaglobal.comZeta provides an enterprise intelligence operating system and a unified platform spanning the customer lifecycle, from acquisition to loyalty.AI and machine learningData and analytics
Hypatoshypatos.aiHypatos provides AI agents that process invoices, sales orders, delivery notes, and order confirmations by capturing, validating, and matching documents against ERP and master data.AI and machine learningFinance and accounting software

The two technologies

BidSwitch

Advertising

BidSwitch is a neutral middleware platform that connects programmatic supply and demand technology partners, processing the global bidstream in real time. It is used to access new platforms, filter out fraud, and distribute bid requests to relevant buyers across media formats.

Summarized from bidswitch.com on 8 Nov 2026.

44% of the 9 companies we see using BidSwitch also show the other.

All 9 companies using BidSwitch5 name it as a subprocessorMore in Advertising

IndexExchange

Advertising

IndexExchange is a supply-side platform (SSP), an ad exchange that enables media owners to sell advertising inventory and marketers to reach consumers on any screen and through any ad format. It is used for programmatic advertising across channels such as streaming TV, online video, and display.

Summarized from indexexchange.com on 8 Nov 2026.

57% of the 7 companies we see using IndexExchange also show the other.

All 7 companies using IndexExchange5 name it as a subprocessorMore in Advertising

Industries

Among the companies above, by our own classification of their homepage.

Marketing3AI and machine learning2

Other pairs

Companies with their own evidence for both.

More with BidSwitch

Cloudflare9companiesAmazon Web Services7companiesGoogle Tag Manager6companiesLiveRamp6companiesLinkedIn5companiesMicrosoft 3655companies

More with IndexExchange

Cloudflare7companiesLiveRamp6companiesAmazon Web Services5companiesGoogle Tag Manager5companiesMagnite5companies

Questions

How many companies use both BidSwitch and IndexExchange?

4 companies in StrataDB's data have public evidence for both, and 3 of them name both in their own subprocessor list, the strongest evidence we hold. Our coverage is partial, so the real number is higher.

Which companies use BidSwitch and IndexExchange?

LiveIntent, Nativo, Zeta Global and Hypatos. Each one links to the evidence behind it.

How does StrataDB know a company uses BidSwitch and IndexExchange?

From four kinds of public evidence: subprocessor lists, privacy policies, website code and job postings. Each is kept apart with its source and the date we saw it. A company missing here means we found no evidence, not that it does not use them.

Find every company using BidSwitch and IndexExchange

See the full list with the source for each company, and run the same lookup for any technology from the API, Claude or your browser.

  • Every company and vendor, with its public source
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