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Technologies / Demandbase / Google

Companies using Demandbase and Google

13 companies in our data have public evidence for both Demandbase and Google, and 5 name both in their own subprocessor list. Each company below links to the source for every claim. Our coverage is partial, so this is not everyone.

13companies use both
54%of Demandbase users
under 1%of Google users
5name both as subprocessors

Companies using one are 2.8 times as likely as the average company in our data to show evidence of the other.

The companies

Strongest evidence first: a company naming both in its own subprocessor list comes before one seen on its website or in job postings.

Subprocessor listPrivacy policyWebsiteJob postings

CompanyDemandbaseGoogle
Coalfirecoalfire.comCoalfire provides advisory, assessment, and cybersecurity services, including compliance assessments across multiple frameworks and threat-focused security testing.Compliance and riskCybersecurity
Kalturakaltura.comKaltura provides a video platform with products for video portals, events and webinars, virtual classrooms, and AI avatars.AI and machine learning
Matillionmatillion.comMatillion provides cloud data integration and ETL products, including Maia, an agentic data team that builds and manages data pipelines.Data and analytics
Pluralsightpluralsight.comPluralsight provides expert-led courses, learning paths, skill assessments, hands-on labs, and analytics for technology skills.Education
Tenabletenable.comTenable provides an exposure management platform to find, prioritize and eliminate exposures across an attack surface.Cybersecurity
Ablyably.comAbly provides realtime infrastructure for message delivery, ordering, and failover, along with APIs and products for pub/sub, chat, AI transport, live objects, spaces, and database sync.Cloud and infrastructureDeveloper tools
FundAppsfundapps.coFundApps provides software that automates compliance monitoring and regulatory reporting.Compliance and risk
Juniper Squarejunipersquare.comJuniper Square provides fund operations software and fund administration services for private markets investment managers.Finance and accounting software
Medalliamedallia.comMedallia provides a platform for capturing customer and employee feedback and turning it into insights and action.Customer support
Qualifiedqualified.comQualified provides an AI SDR agent called Piper that engages website visitors, follows up with leads by email, and schedules sales meetings.AI and machine learningMarketing
Teamviewerteamviewer.comTeamViewer provides remote access and IT support software, along with tools for device management and troubleshooting.
Turtlturtl.coTurtl provides an AI-first ABM platform that personalizes content for target accounts and uses behavioral intent data to guide sales and marketing actions.AI and machine learningMarketing
aiioaiio.deaiio provides software that turns information from systems, documents, rules and people into a structured representation of an organization's processes and structures.

The two technologies

Demandbase is a go-to-market platform that uses AI and account data to help marketing and sales teams identify, prioritize, and engage target accounts. It is used to pinpoint high-value accounts, personalize web journeys, run targeted advertising, and focus sellers on in-market buying groups.

Summarized from demandbase.com on 8 Nov 2026.

54% of the 24 companies we see using Demandbase also show the other.

All 24 companies using Demandbase13 name it as a subprocessor

Google

Cloud and infrastructure

The Google app is a mobile app from Google that lets users search for answers, explore their interests, and ask questions using text, voice, or their camera. It is used to find information and get help through features such as AI Mode, Google Lens, AI Overviews, and Search Live.

Summarized from play.google.com on 8 Nov 2026.

under 1% of the 4,568 companies we see using Google also show the other.

All 4,568 companies using Google1,953 name it as a subprocessorMore in Cloud and infrastructure

Industries

Among the companies above, by our own classification of their homepage.

AI and machine learning3Compliance and risk2Cybersecurity2Marketing2

Other pairs

Companies with their own evidence for both.

More with Demandbase

Cloudflare24companiesGoogle Tag Manager22companiesAmazon Web Services21companiesGoogle Workspace13companiesSalesforce13companiesDatadog10companies

More with Google

Cloudflare4,561companiesGoogle Workspace3,041companiesAmazon Web Services2,032companiesStripe1,926companiesGoogle Tag Manager1,808companiesGoogle Analytics1,777companies

Questions

How many companies use both Demandbase and Google?

13 companies in StrataDB's data have public evidence for both, and 5 of them name both in their own subprocessor list, the strongest evidence we hold. Our coverage is partial, so the real number is higher.

Which companies use Demandbase and Google?

Coalfire, Kaltura, Matillion, Pluralsight and Tenable, and 8 more companies. Each one links to the evidence behind it.

How does StrataDB know a company uses Demandbase and Google?

From four kinds of public evidence: subprocessor lists, privacy policies, website code and job postings. Each is kept apart with its source and the date we saw it. A company missing here means we found no evidence, not that it does not use them.

Find every company using Demandbase and Google

See the full list with the source for each company, and run the same lookup for any technology from the API, Claude or your browser.

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