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Technologies / Demandbase / Google Tag Manager

Companies using Demandbase and Google Tag Manager

22 companies in our data have public evidence for both Demandbase and Google Tag Manager. Each company below links to the source for every claim. Our coverage is partial, so this is not everyone.

22companies use both
92%of Demandbase users
under 1%of Google Tag Manager users
0name both as subprocessors

Companies using one are 2.4 times as likely as the average company in our data to show evidence of the other.

The companies

Strongest evidence first: a company naming both in its own subprocessor list comes before one seen on its website or in job postings.

Subprocessor listPrivacy policyWebsiteJob postings

CompanyDemandbaseGoogle Tag Manager
Coalfirecoalfire.comCoalfire provides advisory, assessment, and cybersecurity services, including compliance assessments across multiple frameworks and threat-focused security testing.Compliance and riskCybersecurity
Defaultdefault.comDefault provides a platform to manage workflows, enrich records, route leads, and schedule meetings.Sales
Edmentumedmentum.comEdmentum provides K–12 digital curricula, courses, assessments, and virtual learning programs.Education
Factorsfactors.aiFactors provides an AI account-based marketing platform that gathers ABM data in one place and uses AI agents to identify accounts, launch ad campaigns, and attribute wins.AI and machine learningMarketing
FundAppsfundapps.coFundApps provides software that automates compliance monitoring and regulatory reporting.Compliance and risk
Kalturakaltura.comKaltura provides a video platform with products for video portals, events and webinars, virtual classrooms, and AI avatars.AI and machine learning
Matillionmatillion.comMatillion provides cloud data integration and ETL products, including Maia, an agentic data team that builds and manages data pipelines.Data and analytics
PathFactorypathfactory.comPathFactory uses AI to deliver personalized content experiences for self-serve buyers and captures first-party engagement data.AI and machine learningMarketing
Qualifiedqualified.comQualified provides an AI SDR agent called Piper that engages website visitors, follows up with leads by email, and schedules sales meetings.AI and machine learningMarketing
Tenabletenable.comTenable provides an exposure management platform to find, prioritize and eliminate exposures across an attack surface.Cybersecurity
Turtlturtl.coTurtl provides an AI-first ABM platform that personalizes content for target accounts and uses behavioral intent data to guide sales and marketing actions.AI and machine learningMarketing
Userleduserled.ioUserled provides an AI-native account-based marketing platform with LinkedIn ABM ads, personalized microsites, and a sales plugin.Marketing
Ablyably.comAbly provides realtime infrastructure for message delivery, ordering, and failover, along with APIs and products for pub/sub, chat, AI transport, live objects, spaces, and database sync.Cloud and infrastructureDeveloper tools
aiioaiio.deaiio provides software that turns information from systems, documents, rules and people into a structured representation of an organization's processes and structures.
AtDataatdata.comAtData provides email identity intelligence and validation services built on a large email activity database.Identity and access
Bluebeambluebeam.comBluebeam provides construction software for marking up drawings and collaborating in real time.ConstructionProductivity and collaboration
Darktracedarktrace.comDarktrace provides a behavioral security platform that uses adaptive AI to defend against attack vectors such as ransomware, phishing, and insider threats.AI and machine learningCybersecurity
Innovidinnovid.comInnovid provides a platform to create, deliver, measure, and optimize digital advertising across channels.Marketing
Juniper Squarejunipersquare.comJuniper Square provides fund operations software and fund administration services for private markets investment managers.Finance and accounting software
Latticelattice.comLattice provides HR and AI tools for managing people and performance on one platform.HR and recruiting
Medalliamedallia.comMedallia provides a platform for capturing customer and employee feedback and turning it into insights and action.Customer support
Qumuloqumulo.comQumulo provides a unified file data platform for managing file data across data centers, edge, and cloud environments.Cloud and infrastructure

The two technologies

Demandbase is a go-to-market platform that uses AI and account data to help marketing and sales teams identify, prioritize, and engage target accounts. It is used to pinpoint high-value accounts, personalize web journeys, run targeted advertising, and focus sellers on in-market buying groups.

Summarized from demandbase.com on 8 Nov 2026.

92% of the 24 companies we see using Demandbase also show the other.

All 24 companies using Demandbase13 name it as a subprocessor

Google Tag Manager

by Google · Analytics

Google Tag Manager is a tag management system that lets you configure and deploy tags on your website or mobile app through a web interface. It is used to add and update tags, such as measurement and marketing optimization tags, without editing your site code.

Summarized from developers.google.com on 8 Nov 2026.

under 1% of the 8,994 companies we see using Google Tag Manager also show the other.

All 8,994 companies using Google Tag Manager57 name it as a subprocessorMore in Analytics

Industries

Among the companies above, by our own classification of their homepage.

AI and machine learning6Marketing6Cybersecurity3Compliance and risk2Sales2Cloud and infrastructure2

Other pairs

Companies with their own evidence for both.

More with Demandbase

Cloudflare24companiesAmazon Web Services21companiesGoogle13companiesGoogle Workspace13companiesSalesforce13companiesDatadog10companies

More with Google Tag Manager

Cloudflare9,001companiesGoogle Workspace5,950companiesGoogle Analytics3,377companiesHubSpot2,813companiesAmazon Web Services2,568companiesWordPress2,568companies

Questions

How many companies use both Demandbase and Google Tag Manager?

22 companies in StrataDB's data have public evidence for both. Our coverage is partial, so the real number is higher.

Which companies use Demandbase and Google Tag Manager?

Coalfire, Default, Edmentum, Factors and FundApps, and 17 more companies. Each one links to the evidence behind it.

How does StrataDB know a company uses Demandbase and Google Tag Manager?

From four kinds of public evidence: subprocessor lists, privacy policies, website code and job postings. Each is kept apart with its source and the date we saw it. A company missing here means we found no evidence, not that it does not use them.

Find every company using Demandbase and Google Tag Manager

See the full list with the source for each company, and run the same lookup for any technology from the API, Claude or your browser.

  • Every company and vendor, with its public source
  • 100 API calls a month, plus MCP and the Chrome extension
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