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Technologies / Google Tag Manager / PubMatic

Companies using Google Tag Manager and PubMatic

8 companies in our data have public evidence for both Google Tag Manager and PubMatic. Each company below links to the source for every claim. Our coverage is partial, so this is not everyone.

8companies use both
under 1%of Google Tag Manager users
73%of PubMatic users
0name both as subprocessors

Companies using one are 1.9 times as likely as the average company in our data to show evidence of the other.

The companies

Strongest evidence first: a company naming both in its own subprocessor list comes before one seen on its website or in job postings.

Subprocessor listPrivacy policyWebsiteJob postings

CompanyGoogle Tag ManagerPubMatic
Brightcovebrightcove.comBrightcove provides a video hosting, streaming, and monetization platform with tools for publishing, analytics, interactivity, live streaming, and OTT apps.Media and entertainment
Next Millennium Medianextmillennium.comNext Millennium provides programmatic advertising connections and ad formats for advertisers and publishers.
Sojernsojern.comSojern is a travel marketing company that provides advertising and guest experience tools for the travel industry.MarketingTravel and hospitality
Wunderkindwunderkind.coWunderkind uses a consumer identity network to recognize anonymous website visitors and enrich customer profiles with real-time behavior.Marketing
Airshipairship.comAirship provides a cross-channel customer experience platform for orchestrating customer journeys, collecting customer data, and sending messages through channels such as push notifications, SMS, email, and mobile wallet.Marketing
Cyblecyble.comCyble provides threat intelligence and cybersecurity platforms, including tools for threat detection, attack surface management, dark web monitoring, and endpoint security.AI and machine learningCybersecurity
Ethan Allenethanallen.comEthan Allen sells furniture, bedding, lighting, rugs, and home decor, and offers interior design services.
Hypatoshypatos.aiHypatos provides AI agents that process invoices, sales orders, delivery notes, and order confirmations by capturing, validating, and matching documents against ERP and master data.AI and machine learningFinance and accounting software

The two technologies

Google Tag Manager

by Google · Analytics

Google Tag Manager is a tag management system that lets you configure and deploy tags on your website or mobile app through a web interface. It is used to add and update tags, such as measurement and marketing optimization tags, without editing your site code.

Summarized from developers.google.com on 8 Nov 2026.

under 1% of the 9,057 companies we see using Google Tag Manager also show the other.

All 9,057 companies using Google Tag Manager58 name it as a subprocessorMore in Analytics

PubMatic

Advertising

PubMatic is a specialized cloud infrastructure platform that enables real-time programmatic advertising transactions between Internet content creators (publishers) and advertisers (buyers). It is used by publishers and advertisers to conduct digital advertising transactions, with the company describing its platform as a purpose-built supply chain for programmatic advertising.

Summarized from investors.pubmatic.com on 8 Nov 2026.

73% of the 11 companies we see using PubMatic also show the other.

All 11 companies using PubMatic5 name it as a subprocessorMore in Advertising

Industries

Among the companies above, by our own classification of their homepage.

Marketing3AI and machine learning2

Other pairs

Companies with their own evidence for both.

More with Google Tag Manager

Cloudflare9,057companiesGoogle Workspace5,987companiesGoogle Analytics3,398companiesHubSpot2,825companiesWordPress2,583companiesAmazon Web Services2,579companies

More with PubMatic

Cloudflare11companiesAmazon Web Services7companiesGoogle7companiesThe Trade Desk7companiesGoogle Analytics6companiesGoogle Ads5companies

Questions

How many companies use both Google Tag Manager and PubMatic?

8 companies in StrataDB's data have public evidence for both. Our coverage is partial, so the real number is higher.

Which companies use Google Tag Manager and PubMatic?

Brightcove, Next Millennium Media, Sojern, Wunderkind and Airship, and 3 more companies. Each one links to the evidence behind it.

How does StrataDB know a company uses Google Tag Manager and PubMatic?

From four kinds of public evidence: subprocessor lists, privacy policies, website code and job postings. Each is kept apart with its source and the date we saw it. A company missing here means we found no evidence, not that it does not use them.

Find every company using Google Tag Manager and PubMatic

See the full list with the source for each company, and run the same lookup for any technology from the API, Claude or your browser.

  • Every company and vendor, with its public source
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