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Technologies / Google Tag Manager / Tray.io

Companies using Google Tag Manager and Tray.io

22 companies in our data have public evidence for both Google Tag Manager and Tray.io. Each company below links to the source for every claim. Our coverage is partial, so this is not everyone.

22companies use both
under 1%of Google Tag Manager users
73%of Tray.io users
0name both as subprocessors

Companies using one are 1.9 times as likely as the average company in our data to show evidence of the other.

The companies

Strongest evidence first: a company naming both in its own subprocessor list comes before one seen on its website or in job postings.

Subprocessor listPrivacy policyWebsiteJob postings

CompanyGoogle Tag ManagerTray.io
Affinityaffinity.coAffinity provides a CRM and agent platform for private capital firms, with relationship intelligence, activity capture, and data enrichment.
Bizzabobizzabo.comBizzabo provides an event experience platform with software for event registration, websites, mobile apps, networking, marketing, streaming, and sponsor ROI.Marketing
Bynderbynder.comBynder provides digital asset management and content workflow software, including AI tools for managing, searching, and distributing digital content.Marketing
Clarioclario.aiClario provides a customer data platform with a customer insight engine, audience builder, and data science coaching.AI and machine learningData and analytics
CloudTalkcloudtalk.ioCloudTalk provides a cloud-based business phone system with AI voice agents, an AI dialer, conversation intelligence, messaging, and number management.CommunicationsCustomer support
Crossbeamcrossbeam.comCrossbeam is a platform for sharing CRM data with partner companies and using that data to find account overlaps, contacts, and pipeline opportunities.AI and machine learningSales
DemandSciencedemandscience.comDemandScience helps B2B organizations identify their most winnable accounts and activate them across channels.Marketing
Dotdigitaldotdigital.comDotdigital builds a marketing automation platform that combines customer data, campaign tools, and cross-channel messaging.Marketing
Ambassadorgetambassador.comAmbassador is a customer lifecycle operating system that runs advocacy, referral, affiliate, influencer, and loyalty programs on one data model, orchestrated by HiroAI.Marketing
MaintainXgetmaintainx.comMaintainX provides an AI-powered CMMS and enterprise asset management platform for maintenance and asset management.Manufacturing
Higher Logichigherlogic.comHigher Logic provides online community software that connects community, communications, data, and AI.
Meltwatermeltwater.comMeltwater provides a platform that brings together media coverage, social conversations, and AI-generated content into intelligence for teams.Data and analyticsMarketing
momoGoodmomogood.commomoGood provides a unified platform for nonprofit messaging, events and auctions, workplace giving, and donor insights.Communications
Outreachoutreach.aiOutreach provides an AI agent platform for sales engagement, deal management, conversation intelligence, coaching, and forecasting.AI and machine learningSales
Pendopendo.ioPendo provides product analytics and in-app guidance tools that show what users do, say, and how a product performs.Data and analytics
Shibumishibumi.comShibumi provides a platform for managing and tracking strategic initiatives and AI investments, including investment governance, lifecycle management, and real-time reporting.
Signifydsignifyd.comSignifyd provides a commerce protection platform that resolves identity and intent to make decisions on accounts, orders, and returns.CybersecurityE-commerce
SpotDraftspotdraft.comSpotDraft provides a contract management platform that drafts, reviews, and tracks contracts.Legal
SundaySkysundaysky.comSundaySky provides an enterprise video platform for creating, personalizing, and sharing videos.AI and machine learningMarketing
Tomorrotomorro.comTomorro provides a contract management platform with features for drafting, generating, negotiating, signing, archiving and tracking contracts, plus an AI assistant called Oro.Legal
Vidyardvidyard.comVidyard provides video hosting, video messaging, and AI video tools for business use.MarketingSales
Walnutwalnut.ioWalnut provides an AI platform that generates, personalizes, and maintains interactive product demos and deal rooms.AI and machine learningSales

The two technologies

Google Tag Manager

by Google · Analytics

Google Tag Manager is a tag management system that lets you configure and deploy tags on your website or mobile app through a web interface. It is used to add and update tags, such as measurement and marketing optimization tags, without editing your site code.

Summarized from developers.google.com on 8 Nov 2026.

under 1% of the 9,057 companies we see using Google Tag Manager also show the other.

All 9,057 companies using Google Tag Manager58 name it as a subprocessorMore in Analytics

Tray.io

Developer tools

Tray.io is an integration and automation platform that was renamed Tray.ai. It is used to connect applications and data and to support AI adoption through integration and automation.

Summarized from tray.ai on 8 Nov 2026.

73% of the 30 companies we see using Tray.io also show the other.

All 30 companies using Tray.io27 name it as a subprocessorMore in Developer tools

Industries

Among the companies above, by our own classification of their homepage.

Marketing9AI and machine learning5Sales4Data and analytics3Communications2Legal2

Other pairs

Companies with their own evidence for both.

More with Google Tag Manager

Cloudflare9,073companiesGoogle Workspace5,997companiesGoogle Analytics3,404companiesHubSpot2,826companiesWordPress2,589companiesAmazon Web Services2,584companies

More with Tray.io

Cloudflare30companiesAmazon Web Services26companiesGoogle Workspace23companiesOpenAI19companiesAnthropic16companiesHubSpot15companies

Questions

How many companies use both Google Tag Manager and Tray.io?

22 companies in StrataDB's data have public evidence for both. Our coverage is partial, so the real number is higher.

Which companies use Google Tag Manager and Tray.io?

Affinity, Bizzabo, Bynder, Clario and CloudTalk, and 17 more companies. Each one links to the evidence behind it.

How does StrataDB know a company uses Google Tag Manager and Tray.io?

From four kinds of public evidence: subprocessor lists, privacy policies, website code and job postings. Each is kept apart with its source and the date we saw it. A company missing here means we found no evidence, not that it does not use them.

Find every company using Google Tag Manager and Tray.io

See the full list with the source for each company, and run the same lookup for any technology from the API, Claude or your browser.

  • Every company and vendor, with its public source
  • 100 API calls a month, plus MCP and the Chrome extension
  • Work email only. No card, no sales call