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Technologies / Demandbase / HubSpot

Companies using Demandbase and HubSpot

9 companies in our data have public evidence for both Demandbase and HubSpot, and 3 name both in their own subprocessor list. Each company below links to the source for every claim. Our coverage is partial, so this is not everyone.

9companies use both
38%of Demandbase users
under 1%of HubSpot users
3name both as subprocessors

Companies using one are 2.0 times as likely as the average company in our data to show evidence of the other.

The companies

Strongest evidence first: a company naming both in its own subprocessor list comes before one seen on its website or in job postings.

Subprocessor listPrivacy policyWebsiteJob postings

CompanyDemandbaseHubSpot
Defaultdefault.comDefault provides a platform to manage workflows, enrich records, route leads, and schedule meetings.Sales
FundAppsfundapps.coFundApps provides software that automates compliance monitoring and regulatory reporting.Compliance and risk
Kalturakaltura.comKaltura provides a video platform with products for video portals, events and webinars, virtual classrooms, and AI avatars.AI and machine learning
Darktracedarktrace.comDarktrace provides a behavioral security platform that uses adaptive AI to defend against attack vectors such as ransomware, phishing, and insider threats.AI and machine learningCybersecurity
Factorsfactors.aiFactors provides an AI account-based marketing platform that gathers ABM data in one place and uses AI agents to identify accounts, launch ad campaigns, and attribute wins.AI and machine learningMarketing
Turtlturtl.coTurtl provides an AI-first ABM platform that personalizes content for target accounts and uses behavioral intent data to guide sales and marketing actions.AI and machine learningMarketing
Ablyably.comAbly provides realtime infrastructure for message delivery, ordering, and failover, along with APIs and products for pub/sub, chat, AI transport, live objects, spaces, and database sync.Cloud and infrastructureDeveloper tools
AtDataatdata.comAtData provides email identity intelligence and validation services built on a large email activity database.Identity and access
Teamviewerteamviewer.comTeamViewer provides remote access and IT support software, along with tools for device management and troubleshooting.

The two technologies

Demandbase is a go-to-market platform that uses AI and account data to help marketing and sales teams identify, prioritize, and engage target accounts. It is used to pinpoint high-value accounts, personalize web journeys, run targeted advertising, and focus sellers on in-market buying groups.

Summarized from demandbase.com on 8 Nov 2026.

38% of the 24 companies we see using Demandbase also show the other.

All 24 companies using Demandbase13 name it as a subprocessor

HubSpot

CRM and sales

HubSpot is a customer platform that brings together marketing, sales, and customer service software on one agentic platform. It is used for marketing automation, sales, customer service, content marketing, data management, and billing and payments.

Summarized from hubspot.com on 8 Nov 2026.

under 1% of the 4,280 companies we see using HubSpot also show the other.

All 4,280 companies using HubSpot1,138 name it as a subprocessorMore in CRM and sales

Industries

Among the companies above, by our own classification of their homepage.

AI and machine learning4Marketing2

Other pairs

Companies with their own evidence for both.

More with Demandbase

Cloudflare24companiesGoogle Tag Manager22companiesAmazon Web Services21companiesGoogle13companiesGoogle Workspace13companiesSalesforce13companies

More with HubSpot

Cloudflare4,207companiesGoogle Workspace3,065companiesGoogle Tag Manager2,812companiesGoogle Analytics1,933companiesAmazon Web Services1,702companiesWebflow1,155companies

Questions

How many companies use both Demandbase and HubSpot?

9 companies in StrataDB's data have public evidence for both, and 3 of them name both in their own subprocessor list, the strongest evidence we hold. Our coverage is partial, so the real number is higher.

Which companies use Demandbase and HubSpot?

Default, FundApps, Kaltura, Darktrace and Factors, and 4 more companies. Each one links to the evidence behind it.

How does StrataDB know a company uses Demandbase and HubSpot?

From four kinds of public evidence: subprocessor lists, privacy policies, website code and job postings. Each is kept apart with its source and the date we saw it. A company missing here means we found no evidence, not that it does not use them.

Find every company using Demandbase and HubSpot

See the full list with the source for each company, and run the same lookup for any technology from the API, Claude or your browser.

  • Every company and vendor, with its public source
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